For almost two decades, the Apple TV has remained a niche product in Apple’s lineup. However, the new Apple TV 4K launching this fall may be the best chance yet to change that. The first Apple TV product was introduced before the iPhone and was initially referred to as a “hobby” project.
In recent years, Apple has made efforts to make the Apple TV more mainstream, including reducing its price to $129. However, one major barrier to mass adoption remains: ads on other TVs are now often included at no extra cost, making the Apple TV 4K seem less appealing by comparison.
Two factors could help boost sales of the new Apple TV 4K: the success of Apple TV+, a popular streaming service with hit shows like Severance and Ted Lasso. The upcoming fall lineup for Apple TV+ includes several promising titles that may attract new viewers to the streaming platform.
Additionally, growing frustration with ads on other TVs could make the Apple TV 4K seem like a more appealing option. With Apple TV+, the focus is on high-quality content, not on cluttered ad screens. As the new Apple TV 4K model launches, it’s possible that the product will finally find wider success and become a mainstream player in the streaming market.
Source: https://9to5mac.com/2025/07/02/new-apple-tv-4k-could-be-launching-at-the-best-possible-moment