Folding phones continue to fascinate consumers, but sales remain stagnant. Despite Samsung’s efforts to promote foldables over the years, many people are still hesitant to make a purchase. To change this, Samsung is expected to unveil new and exciting plans at its Unpacked event on July 9th.
The company has acknowledged that their current foldable offerings have not been enough to entice buyers. Last year’s lineup was criticized for being too similar to the previous one, with minor updates and no significant improvements. However, this time around, Samsung seems determined to make a splash.
New features and designs are expected to address common complaints about foldables, such as their high price tag and fragility. A new Ultra-branded Fold is rumored to have a thinner profile, rivaling the latest models from Honor and Oppo. The Z Flip 7 is also likely to feature a bigger screen that covers most of the front panel, addressing concerns about the outdated cover screen design.
While these updates may not be enough to convince some consumers, analysts are optimistic about the future of foldables. Rumors suggest that Apple may release its first folding phone in 2026, which could help expand the market and potentially boost Samsung’s sales. A strategic pricing approach, targeting different price segments, has worked well for Samsung in the past.
However, there remains a significant issue: durability. Samsung’s current foldable lineup is not fully dustproofed, making them more prone to damage than standard flagship phones. This raises questions about the long-term value and cost-effectiveness of folding phones. Ultimately, it remains to be seen whether Samsung’s new plans will be enough to entice buyers and propel the market forward.
Source: https://www.theverge.com/samsung/697322/samsung-galaxy-unpacked-2025-z-fold-7-ultra