Amazon’s Prime Day is being impacted by President Donald Trump’s trade war, with changing tariffs causing some brands to skip the sale or shoppers to rethink their purchases. The four-day event began Tuesday and will provide insight into consumer spending habits and purchasing decisions amid economic uncertainty.
Source: https://www.bloomberg.com/news/articles/2025-07-08/amazon-sellers-curb-prime-day-discounts-with-tariffs-taking-bite