One month ago, Nintendo announced that the Switch 2 had sold 3.5 million units in four days, making it the company’s fastest-selling console ever. The new console is maintaining this momentum, with a potential sales figure of 5.4 million units by the end of June. Despite its impressive sales, there hasn’t been much hype or conversation about the Switch 2 among gamers.
Nintendo’s strategy for its new console is different from previous ones. Instead of creating a buzz around the device, it has focused on continuity and familiarity. The interface is almost identical to the original Switch, making it easy to integrate into daily life. This approach was also reflected in the launch game, Mario Kart World, which offers a comfortable and familiar experience.
However, some argue that this strategy might have backfired. By playing it safe, Nintendo may not be generating as much excitement around the Switch 2 as it could have. A more attention-grabbing launch title, such as Donkey Kong Bananza, would likely have sparked more conversation among gamers.
Donkey Kong Bananza is a highly anticipated game that was originally set for release just six weeks after the console’s launch. Its unique design and bold approach might have generated more hype than Mario Kart World, which many see as an ever-present utility rather than a system seller. With its rarity and novelty, Donkey Kong Bananza could be the key to reigniting excitement around the Switch 2, but it remains to be seen how Nintendo will utilize this opportunity.
Source: https://www.polygon.com/nintendo-switch-2/611518/one-month-analysis-hype