ZDNET Recommends turning off automatic content recognition (ACR) on smart TVs, as it tracks viewers’ personal information for targeted advertising. Here’s a step-by-step guide on how to disable ACR on popular TV brands.
ACR technology identifies what you watch and shares this data with advertisers, enabling them to deliver personalized ads. However, this invasive feature can be exploited or misused, posing security risks.
To turn off ACR on your smart TV:
– For Samsung TVs: Press Home, navigate to Privacy Choices, select Terms & Conditions, and ensure the Viewing Information Services checkbox is unchecked.
– For LG TVs: Press Settings > General > System > Additional Settings > Live Plus > Limit AD Tracking.
– For Sony TVs: Press Settings > Samba Interactive TV > Disable.
– For Hisense TVs: Press Settings > System > Smart TV Experience and toggle off ACR.
– For TCL (Roku-powered) TVs: Press Settings > Privacy > Use Info from TV Inputs and select Limit ad tracking.
Disabling ACR reduces data collection but may limit smart features. Periodically check settings after software updates to maintain your revised privacy preferences.
Source: https://www.zdnet.com/home-and-office/home-entertainment/how-to-turn-off-acr-on-your-tv-and-why-it-makes-such-a-big-difference