Samsung Electronics is pushing the boundaries of artificial intelligence (AI) security with its latest innovations in data protection and personalization.
The Personal Data Engine (PDE), a key component of Galaxy’s most life-changing AI experiences, analyzes and secures user data to deliver personalized experiences. Working silently behind the scenes, PDE learns from habits and preferences, resulting in a truly unique experience.
To further strengthen security, Samsung has developed Knox Enhanced Encrypted Protection (KEEP). This powerful layer of on-device security protects sensitive data without interrupting the user experience. KEEP safeguards other Galaxy AI features like Smart Suggestions, Now Brief, and Samsung Moments, running quietly in the background to ensure each supported app is kept secure.
Think of your phone like a house, where different apps have separate rooms. Secure Folder is a guesthouse-like feature that keeps certain things extra private, but as AI features like PDE handle more sensitive tasks, there’s a growing need for security that’s connected to everyday experience. That’s where KEEP comes in – it creates a secure, dedicated space for individual apps to safely handle user data without sending it anywhere.
With Galaxy AI becoming more intelligent, features like the Personal Data Engine and Knox Enhanced Encrypted Protection set a new standard for mobile intelligence, where personalization and privacy go hand in hand. As these experiences grow smarter, users can rest assured that their most sensitive information stays safe on their device.
Source: https://news.samsung.com/global/your-privacy-secured-inside-the-tech-powering-safe-personalized-galaxy-ai-experiences