Ferrero International SA has made a major move into the breakfast market by acquiring WK Kellogg Co. worth $3.1 billion, its largest purchase ever. The deal marks a shift for the Italian chocolate giant, whose fortune is mainly tied to sweets like Nutella and Kinder bars, towards more diverse offerings.
Source: https://www.bloomberg.com/news/articles/2025-07-11/billionaire-ferrero-clan-join-mars-in-looking-beyond-chocolate