Apple is expected to announce its iPhone 17 lineup during the week of September 8, with dates falling between September 8-12. According to Bloomberg’s Mark Gurman, the company traditionally schedules its events after Labor Day and avoids Fridays. Analysis of past events suggests Tuesdays and Wednesdays are the most likely days for the unveiling. This year’s event is expected to feature multiple new Apple Watch models, including the iPhone 17 series and other products. The company usually sends press invitations a week before the event, setting the stage for an exciting announcement.
Source: https://www.macrumors.com/2025/07/14/iphone-17-to-be-announced-week-of-september-8