US President Donald Trump has threatened to impose 30% tariffs on imports from the European Union (EU) and Mexico, effective August 1. The move would significantly impact American consumers, particularly in the areas of produce, medical equipment, electronics, and alcohol.
The tariffs, if implemented, could lead to higher prices for a range of goods, including tomatoes, avocados, fresh vegetables, and fruits. Medical equipment and surgical supplies from the EU could also become more expensive. Electronics imports from Mexico, which currently account for $49 billion worth of computers, electrical equipment, and audio-visual products, may see price hikes as well.
The impact on beer, wine, and distilled spirits is uncertain, but the EU has previously indicated it would retaliate with higher tariffs on American alcoholic beverages. The Distilled Spirits Council of the US has expressed concerns about the potential negative effects on domestic producers.
While Trump claims the cost of tariffs will be borne by foreign exporters, importers typically pay the upfront tariff fees and often pass them on to consumers in the form of higher prices. As a result, Americans could see increased costs for these imported goods if the tariffs are implemented.
Source: https://edition.cnn.com/2025/07/14/economy/american-prices-tariffs-us-costs