The latest releases in Samsung’s Galaxy Z series mark a significant milestone in foldable phone innovation. The Galaxy Z Fold7 and Z Flip7 are the result of refinements made over each year of innovation, as outlined by Hubert Lee, Head of the Design Team, and Huichul Yang, Head of the UX (User Experience) Team.
These devices showcase Samsung’s pursuit of ultra-sleek and modern design. The Galaxy Z Fold7 stands out as a culmination of their efforts, with its slim profile and large screen capturing the essence of what a foldable phone can be. Meanwhile, the Galaxy Z Flip7 features an advanced full-front FlexWindow that enables seamless interaction with AI.
Both devices come in a range of colors, from Silver Shadow to Blue Shadow, each designed to evoke a sense of timelessness. The team’s design philosophy is centered around simplicity, impact, and emotion, guiding their approach to user testing and quantitative validation.
The collaboration between designers on the two teams demonstrates the importance of breaking down silos and fostering an authentic mindset. By “Designing Together,” Lee emphasizes the value of collective thinking and open discussions, where even criticism is seen as an opportunity for growth.
As Samsung looks to the future, it’s clear that innovation will continue to be a driving force behind their design process. With AI playing a significant role in UX evaluation, Yang highlights the need for designers to stay adaptable and interested in new tools and technologies.
Ultimately, the Galaxy Z Fold7 and Z Flip7 represent a step forward in mobile design, one that balances form and function while pushing the boundaries of what’s possible with foldable phones.
Source: https://news.samsung.com/global/design-story-the-next-chapter-in-innovation-galaxy-z-fold7-and-galaxy-z-flip7