Actress Sydney Sweeney’s involvement has helped bring clothing retailer American Eagle Outfitters’ shares into the latest round of meme stock mania, with a 4% jump on Thursday after soaring in premarket trading. The “Euphoria” star will lead a fall campaign for the company, focusing on denim jeans, amid growing demand for Western styles. High short interest and brand recognition make American Eagle an attractive target for meme-obsessed retail traders, who have driven up shares by 13% sold short, according to FactSet data.
Source: https://www.cnbc.com/2025/07/24/sydney-sweeney-american-eagle-meme-stock.html