Red Lobster CEO Damola Adamolekun has revealed that the company won’t be bringing back its infamous “Endless Shrimp” deal, which contributed to its bankruptcy in 2021. The decision comes after a successful restructuring and menu overhaul aimed at attracting diners back to restaurants.
Adamolekun stated that Red Lobster aims to be an exciting experience for guests, rather than relying on promotions like the Endless Shrimp deal. The company focuses on menu innovations and listening to customer feedback to create differentiators that keep customers engaged.
Regarding President Trump’s reciprocal tariffs set to take effect on August 1, Adamolekun assured that Red Lobster won’t pass the costs onto its customers. As the largest seafood buyer, the company imports products from North America and Canada, but Adamolekun clarified that they would pay tariffs like any other business.
To address customer concerns, Red Lobster has recently updated its seafood boils with new flavor options, including spicy and extra spicy choices. The CEO emphasized the importance of listening to customer feedback, saying that the company tries to react quickly to deliver what customers want.
With a focus on menu innovation, customer engagement, and affordability, Red Lobster aims to navigate financial challenges and maintain its position as a popular seafood chain.
Source: https://abcnews.go.com/GMA/Food/Red-Lobster-endless-shrimp-new-menu-prices-tariffs/story?id=124027356