The iPhone 16e is already outperforming its predecessor, the iPhone SE, in terms of sales and market share. According to a research report from Consumer Intelligence Research Partners (CIRP), the iPhone 16e accounted for 11% of U.S.-based iPhone sales during its first quarter, while the iPhone SE only managed 5%. This is despite the iPhone 16e being $100 more expensive than the iPhone SE.
Several factors may contribute to the iPhone 16e’s success. One possible reason is that the iPhone SE was too small for many users. With devices becoming lighter and thinner, consumers are increasingly preferring larger displays. In contrast, the iPhone 16e features a 6.1-inch display, which offers more value to buyers.
Another explanation is that the iPhone 16e’s specifications are more competitive with other iPhones on the market. Unlike the iPhone SE, which often came with last year’s processor, the iPhone 16e ships with the same A18 processor as the latest iPhone models. Additionally, it comes with 128GB of storage and features Apple’s custom C1 5G modem, which may appeal to users looking for a more premium experience.
The iPhone 16e has also managed to take share from older iPhone models, indicating that it is meeting consumer demand for a mid-range device. As the era of small iPhones appears to be coming to an end, it’s likely that the iPhone 16e will continue to attract buyers seeking a balance between price and performance.
With its larger display, more competitive specifications, and improved battery life, the iPhone 16e is well-positioned to succeed in the market. As Apple continues to evolve its product lineup, it’s clear that the company has made the right decision in focusing on mid-range devices like the iPhone 16e.
Source: https://www.bgr.com/1926470/iphone-16e-vs-iphone-se-sales