Mastercard has released a statement denying responsibility for the removal of NSFW games from Steam and Itch.io, citing its policy of allowing lawful purchases on its network while requiring merchants to have controls in place to prevent unlawful transactions. The company’s operations are structured as a facilitator of transactions rather than a payment processor.
Valve and Itch.io had stated that their payment processors, specifically Mastercard, cited a rule (Rule 5.12.7) against them for distributing content deemed unacceptable by the company. This rule prohibits “illegal or brand-damaging transactions” and includes specific examples of prohibited material.
Mastercard’s statement suggests that it did not directly evaluate games or impose restrictions on activities on game creator sites and platforms, contradicting allegations made in media reports. The company emphasizes its commitment to following standards based on the rule of law and allowing lawful purchases while also ensuring controls are in place to prevent brand damage.
The controversy highlights the role of payment processors in regulating content on gaming platforms. Steam and Itch.io had previously stated that their payment processors rejected their policies, citing Mastercard’s rule as a reason for the removals.
Source: https://www.pcgamer.com/games/mastercard-deflects-blame-for-nsfw-games-being-taken-down-but-valve-says-payment-processors-specifically-cited-a-mastercard-rule-about-damaging-the-brand