A recent ad campaign by American Eagle featuring actress Sydney Sweeney has sparked controversy and debate over its use of genetics puns in a jeans ad. The ad, which shows Sweeney clad in revealing clothing, made light of the concept of genes determining body composition, with some viewers interpreting it as a nod to Trump’s 2016 comments on “bad genes” being linked to immigrant crime.
The backlash led to accusations that the ad was racist and culturally insensitive. American Eagle responded by stating that its intentions were not malicious but rather to promote inclusivity for all body types. However, critics argue that the brand’s leadership may have unintentionally perpetuated racial stereotypes by aligning themselves with conservative ideals.
Experts suggest that the ad capitalized on controversy as a marketing strategy, aiming to generate clicks and attention. The company’s silence on social media since releasing the statement further fueled speculation about their intentions.
The controversy raises questions about American Eagle’s brand identity and its approach to diversity and inclusivity. While some argue that the ad was successful in sparking conversation, others believe it has damaged the brand’s reputation and may have discouraged other brands from adopting similar strategies.
As experts weigh in on the ad’s impact, one thing is clear: Sydney Sweeney emerges from this controversy more powerful than ever, while American Eagle must navigate the consequences of its marketing choices.
Source: https://edition.cnn.com/2025/08/02/entertainment/sydney-sweeney-american-eagle-ad-dunkin-drama-cec