Gwyneth Paltrow, actress and businesswoman, has long used her fame to promote luxury lifestyle products and experiences. Her 2008 launch of Goop, a website offering recommendations on restaurants, travel destinations, fashion boutiques, and spas, marked a career pivot that caught many by surprise.
Goop quickly grew into a media and e-commerce powerhouse, expanding its offerings to include clothing, beauty products, homeware, meal delivery services, and more. The platform has also produced podcasts, conferences, and even a Netflix series. Through Goop, Paltrow sells her idealized taste and lifestyle back to consumers, creating a lucrative business from the very things she once embodied as an It Girl.
This approach has sparked debate about the commodification of luxury and the role of celebrity in shaping consumer culture. Love it or hate it, Gwyneth Paltrow’s Goop empire remains one of the most successful and influential lifestyle brands of our time.
Source: https://www.bloomberg.com/news/articles/2025-08-01/gwyneth-paltrow-made-goop-toxic-wellness-workplace-new-book-says