Apple’s next iPhones are set to launch in September 2025, with a possible release date of Sept. 12 or 19. According to reports, Apple may unveil the new phones on Tuesday, Sept. 9, or Wednesday, Sept. 3, due to the Labor Day holiday.
The first week of September is less likely for the release due to Labor Day, so a late release seems more probable. However, if one phone is delayed by more than a week, pre-orders might open later. Apple has historically staggered product releases in previous years.
Senior Tech Critic Alex Lee predicts that the iPhone 17 will be unveiled on Tuesday, Sept. 9, with pre-orders going live on Friday, Sept. 12. The release date may vary depending on the design and production timeline.
Additionally, Apple typically holds its flagship iPhone sales on Fridays, so a Sept. 19 release date is possible. Reviews from national press are likely to appear the following week, around Tuesday or Wednesday of that week.
Source: https://www.forbes.com/sites/davidphelan/2025/08/04/apple-iphone-17-iphone-17-pro-release-date-new-schedule-emerges