Google has officially launched its AI coding assistant, Jules, after months of public testing. The new tool aims to compete in the high-stakes arena of autonomous coding assistants, a market that has seen security flaws and data loss incidents involving competitors.
Jules is powered by Gemini 2.5 Pro and operates as an asynchronous agent, allowing it to fix bugs or update code while developers focus on other tasks. Google frames Jules as a true collaborator, not just a simple assistant.
The tool’s new pricing tiers include a free “introductory access” plan with reduced capacity, as well as paid plans integrated into the Google AI Pro and Ultra plans. The Pro plan costs $19.99 a month, offering five times the task limits of the free tier, while the Ultra plan at $124.99 a month provides a twenty-fold increase.
Google has also updated Jules’ privacy policy to provide more explicit information about its AI training practices. The company confirmed that data from public repositories may be used for training, but assured users that if a repository is private, no data is sent or used.
The launch of Jules marks Google’s commitment to the product and its place in the competitive AI landscape. According to Kathy Korevec, Director of Product at Google Labs, “the trajectory of where we’re going gives us a lot of confidence that Jules is around and going to be around for the long haul.”
Jules has undergone significant improvements after its public beta period, which saw thousands of developers tackle tens of thousands of tasks, resulting in over 140,000 code improvements being shared publicly. The tool now features deeper integration with GitHub and the ability to save dependencies and install scripts, enabling faster and more consistent task execution.
Korevec emphasized that Jules’ asynchronous nature is its core strategic advantage over competitors like Cursor or Windsurf. She explained that Jules operates like an extra set of hands, allowing developers to delegate complex jobs without being bound to an active session.
The launch of Jules comes at a pivotal moment for the AI coding industry, where the “vibe coding” trend—where developers rapidly generate applications from prompts—is accelerating. However, this high-speed approach is fraught with peril, and Google’s own Gemini CLI tool has experienced security issues in the past.
Source: https://winbuzzer.com/2025/08/06/googles-jules-ai-coding-agent-exits-beta-with-new-pricing-and-features-xcxwbn