As an introvert herself, branding agency founder Goldie Chan knows the challenges of putting yourself out there at work. However, she credits building a personal brand as key to her success.
Chan, who has over 100,000 followers on LinkedIn and contributes to Forbes, believes that everyone has a personal brand – something in their career that people know them for. This concept can help introverts bring their talents to the forefront and boost their careers.
Developing a strong personal brand allows you to shape the story that others are telling about you. However, Chan acknowledges that this idea can be intimidating for introverts who struggle with social anxiety.
To combat her own social anxiety, Chan took small actions each day, such as speaking with a new person at her local coffee shop or sending networking emails. Regularly doing these small actions made it easier to continue and build momentum.
Your personal brand doesn’t just exist online; participating in social events like hobby groups or networking meetups can also contribute to building your brand. Your unique interests help set you apart, and opportunities may arise from being involved in groups that interest you.
Think of your personal brand as the “hub in the center of spokes.” All the different things you do connect back to a central hub – so whatever small actions you take will always help your overall personal brand.
Source: https://www.cnbc.com/2025/08/10/having-a-personal-brand-at-work-is-key-for-introverts-expert-sayshow-to-develop-one.html