Apple is set to launch its latest iPhone models and new watch series on September 9, with pre-orders opening on Friday, September 12. The company will reveal its plans in a keynote address, which may take place at the Steve Jobs Theater in Cupertino, California.
According to reports, the event will start at 10 a.m. Pacific time, 1 p.m. Eastern time, and 6 p.m. U.K. time. Apple has not confirmed the date, but insiders suggest it is likely to be September 9, following recent leaks based on internal documents from German carriers.
The new iPhone models include the standard iPhone 17, iPhone 17 Pro, and iPhone 17 Pro Max, as well as an all-new model called iPhone 17 Air. The latest Apple Watch Series 10 and Apple Watch Ultra 3 will also be available, with some reports suggesting an additional model, Apple Watch SE 3rd generation.
Pre-orders for the new iPhones are expected to open at 5 a.m. Pacific time on September 12, although it’s possible that not all models may be released on the same day. Reviews from selected press will be under embargo until Tuesday, September 16 or Wednesday, September 17.
Overall, Apple fans can expect a comprehensive update on its latest products and services in the coming weeks.
Source: https://www.forbes.com/sites/davidphelan/2025/08/09/apple-iphone-17-release-date-your-complete-countdown