As a professional photographer, I’ve seen the impact of Artificial Intelligence (AI) on camera technology. While AI has its benefits, such as enhancing image quality and adding creative features like generative AI tools, it’s not always used to improve hardware capabilities.
The latest flagship phones, including the Honor 400 Pro and Pixel 9 Pro, showcase AI-enhanced cameras with impressive results. However, iPhones have traditionally focused on delivering top-notch image quality through their camera hardware. I’m eager to see if this trend will continue with the iPhone 17 launch in September.
Apple’s dedication to high-quality images is unmatched, with its phones consistently producing natural tones and authentic-looking images. The company has invested in core image quality technologies like ProRaw and ProRes video codecs, ensuring that its cameras deliver exceptional results.
While Apple has been at the forefront of AI-powered camera features, such as Deep Fusion imaging technology, I worry that future developments might prioritize generating entirely new scenes over enhancing existing image quality. This could compromise the authentic look and feel that professional photographers demand.
As a creative enthusiast, I value real cameras capturing real moments with real friends and settings. Dedicated compact cameras like the Fujifilm X100 VI have shown that there’s still a place for authentic photography in today’s digital age.
I’m excited to hear about how Apple plans to integrate AI into its camera experience without sacrificing core image quality. As someone who frequently uses their iPhone 16 Pro as my professional camera, I want to know how the next generation will enable me to take stunning photos of Scotland’s breathtaking landscapes.
Source: https://www.cnet.com/tech/mobile/apple-im-begging-you-dont-let-ai-ruin-the-iphone-17s-camera