Kansas City Chiefs owner Clark Hunt has acknowledged the “Taylor Swift effect” on his organization, citing a significant increase in female fans. Prior to her relationship with tight end Travis Kelce, the team had a 50-50 male-to-female fanbase ratio. However, following Swift’s appearances on Kelce’s podcast and their high-profile romance, the proportion has shifted to 57% female fans, reportedly the highest in the National Football League.
Hunt expressed his support for Swift and Kelce’s relationship, stating they make an “amazing couple.” During a recent interview on “The Pat McAfee Show,” Hunt praised Swift’s impact on the team’s fanbase, saying she has unintentionally increased their female fanbase. The Chiefs’ owner attributed this change to Swift’s influence, particularly among female fans.
In a conversation on Kelce’s podcast, Swift shared her memorable moment with Kelce’s mother, who invited her to celebrate the Chiefs’ AFC Championship game win in 2024. The story showcases Swift’s enthusiasm and eagerness to connect with Kelce’s family during that special moment.
Source: https://nypost.com/2025/08/15/sports/chiefs-owner-clark-hunt-opens-up-on-taylor-swift-whirlwind