Taylor Swift’s love for the color orange has sparked a social media frenzy among brands seeking to capitalize on her massive fan base. The 14-time Grammy winner recently announced her upcoming album “The Life of a Showgirl” during an interview on the “New Heights” podcast, co-hosted by her boyfriend Travis Kelce.
As Swift discussed her feelings about the color orange, numerous corporations jumped on the trend, posting orange-hued memes and updates on their social media accounts. United Airlines, Olive Garden, Shake Shack, FedEx, Buffalo Wild Wings, Cinnabon, Walmart, and Netflix were among the brands that got in on the action.
The move was seen as a clever way for brands to tie themselves to Swift’s massive following. Over 15 NHL teams even posted social media updates acknowledging her new album, while X declared itself had a new profile pic: a glittery orange X. Google celebrated the October release of Swift’s “The Life of a Showgirl” with a shower of orange digital confetti.
Swift’s Eras Tour has become an economic event, with cities and surrounding areas registering a sizeable boost after her appearances. Her tour two years ago was the first to cross the billion-dollar mark, according to Pollstar’s 2023 year-end charts.
The singer also discussed her recent Lasik eye surgery during the podcast interview, which sparked a promotional post from LASIK.com. The post had over 450,000 views and 17,000 likes as of Friday.
Swift’s two-hour chat with the Kelce brothers marks her first-ever podcast interview, a milestone moment for the medium. The episode has been viewed over 11.7 million times on YouTube, and clips have received over 400 million views across various platforms.
Source: https://www.cbsnews.com/news/taylor-swift-showgirl-album-orange-kelce