Apple is expected to introduce two separate iPhone launch windows, with standard models shipping in the spring and high-end Pro devices following in the fall. This strategy aims to balance revenue, maximize media coverage, and improve production stability.
By launching standard iPhones in the spring, Apple can capitalize on a significant sales boost after new models ship, which has historically been the company’s biggest quarters. This cadence also helps to stabilize business performance throughout the year, rather than relying on a single peak period.
The plan would allow Apple to sell high-end Pro devices twice a year, giving customers more options and increasing demand for premium products. Additionally, this strategy enables media coverage to focus on each product individually, which is often hindered by limited space on front pages and digital platforms.
To support production, splitting the iPhone release schedule can help stabilize local economies and supply chains across partners. This approach also allows Apple to invest in more stable and experienced production teams, as well as set up facilities for new models in multiple centers.
By launching Pro devices at different times, Apple can explore distinct design paths for each product, allowing them to become even more differentiated from one another. Furthermore, this strategy may enable the company to rely more heavily on recycled components, easing pressure on supply chains and mitigating tariffs.
Finally, by introducing standard and Pro iPhones at separate times, Apple can gain a competitive edge over other manufacturers. By knowing when Apple will introduce new devices, competitors can plan their own releases accordingly, giving Apple a head start in the market.
This strategy may provide Apple with advantages in terms of steady and predictable revenue, as well as the ability to craft unique identities for each product. It also addresses production challenges and helps the company navigate changing eco-political realities.
Source: https://www.applemust.com/why-apple-may-introduce-new-iphones-in-spring-and-fall