PGA Tour CEO Brian Rolapp has announced significant changes to the tour’s model just three weeks into his tenure. A nine-person future competition committee will be formed to design a professional golf competitive model that prioritizes parity, scarcity and simplicity.
Led by 15-time major champion Tiger Woods, the committee aims to strengthen the tour’s commitment to a meritocratic structure, increase fan engagement through more top golfer appearances, and better connect the regular season to the postseason. Rolapp believes innovation is key, citing his experience in the NFL, where he implemented rule changes every year.
Rolapp has also included PGA Tour players Patrick Cantlay, Adam Scott, and Keith Mitchell on the committee, alongside former Valero Energy chairman Joe Gorder, Fenway Sports Group principal owner John Henry, and senior adviser Theo Epstein. Epstein’s expertise in baseball’s competitive issues will be valuable to the committee.
The PGA Tour and Saudi Public Investment Fund (PIF) are still negotiating a deal after signing a framework agreement last year. Rolapp has not yet spoken to PIF representatives but plans to focus on strengthening the tour before pursuing any alliances.
Outgoing commissioner Jay Monahan, Woods, and Scott met with PIF governor Yasir Al-Rumayyan at the White House in February but failed to reach an agreement. The PGA Tour will return to Trump National Doral in Miami next season for the first time since 2016, hosting a $20 million signature event.
Rolapp is confident that the tour’s best collection of golfers are on the PGA Tour and plans to strengthen this aspect. He has received positive feedback from players like Rory McIlroy, who appreciates Rolapp’s fresh perspective and willingness to move quickly.
Source: https://www.espn.com/golf/story/_/id/46030414/tiger-woods-led-group-eyes-significant-change-pga-tour