Google’s Bold Strategy Amid Low Sales

Google’s Pixel 10 marks a milestone release, but its design appears stagnant. Unlike Apple and Samsung, which made significant changes on their respective anniversary models, Google has stuck with the same design. This strategy may be driven by the company’s focus on AI-powered technology beyond smartphones. Google believes in an AI-driven future where phones are not just mobile devices but also hubs for a broader digital ecosystem.

Source: https://www.bloomberg.com/news/features/2025-08-21/google-pixel-10-future-of-pixel-google-glasses-interview-with-rick-osterloh