ESPN Chairman Jimmy Pitaro has transformed the network under his vision to adapt to the streaming era. The newly rebooted ESPN app offers everything the company has to offer for $29.99 a month, allowing users to pay directly without relying on third-party services.
Pitaro’s focus on live events has led to an impressive collection of games, including the NFL, NBA Finals, and WrestleMania. He has also revamped his approach to talent, prioritizing media contraction. However, this shift has resulted in a decrease in prominent personalities discussing their feelings and ambitions.
The app has become a crucial aspect of ESPN’s strategy, with Pitaro viewing it as a way to “carry ESPN across the suspension bridge between the Cable Mountain and Streaming Plateau.” This mindset is reflected in his decision-making process, including acquiring high-end announcers like Joe Buck and Troy Aikman.
Despite concerns about overpaying for talent, Pitaro remains adamant that ESPN is both hiring and developing. He cites Malika Andrews as an example of in-house development. However, critics argue that the company relies too heavily on external shows and contracts, rather than manufacturing products itself.
Pitaro’s approach has led to a shift away from traditional network sensibilities, embracing a more flexible and inclusive model. This change is better suited for the streaming world, where viewers are overwhelmed by choices. By partnering with various talent and creating engaging content, ESPN aims to capture viewers’ attention.
However, this transformation has raised questions about ESPN’s stance on certain issues, such as its handling of controversy surrounding Pat McAfee’s comments about Ole Miss student Mary Kate Cornett. While Pitaro seems pleased with McAfee’s apology, critics argue that the network should be more transparent in addressing errors and promoting accountability.
Ultimately, Pitaro’s vision for ESPN has resulted in a company that prioritizes flexibility and inclusivity. As the streaming era continues to evolve, it remains to be seen how this approach will impact the network’s success.
Source: https://www.theringer.com/2025/08/22/media/espn-jimmy-pitaro-era