Tesla has increased the base price of its top-end Cyberbeast model by $15,000 to $115,000, bundling software and perks with the updated pricing. The move comes as the company faces a sales slump due to various reasons, including lack of new models and poor CEO performance.
The Cyberbeast is one of three trim levels available for the truck, featuring three electric motors and impressive performance capabilities. However, its base price now exceeds Tesla’s original promise by $45,000.
Tesla has used a pricing strategy called “price anchoring” to justify the increase. This involves presenting a high-priced option to make other options seem more appealing in comparison.
The company had initially promised 250,000 Cybertruck sales per year but is now selling around 5,000 units per quarter. While the price bump may not boost sales significantly, it could provide a short-term margin gain for Tesla.
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Source: https://electrek.co/2025/08/22/teslas-answer-to-cybertrucks-falling-sales-make-it-15k-more-expensive