Apple is exploring the possibility of integrating Google’s Gemini AI into its Siri digital assistant, a move that could transform Siri into a more capable conversational intelligence tool. The development comes as Apple continues to struggle with its own in-house AI efforts, known as Apple Intelligence.
According to Bloomberg, Apple is in early-stage talks about using Gemini to power Siri, potentially solving some of the conversational limitations of the current AI-powered digital assistant. However, there is no confirmation from either company, and the discussions are still in their earliest stages.
The decision to integrate Gemini could be seen as a strategic shift for Apple, acknowledging that its own in-house AI efforts may not be enough to compete with industry leaders like OpenAI, Anthropic, and Google. Microsoft’s Copilot is another example of an AI-powered tool that relies on third-party models.
Apple has previously struggled with the rollout of its Apple Intelligence initiative, which was initially expected to deliver full AI capabilities to Siri by 2025. Instead, the company has faced delays, citing the limitations of its V1 architecture. CEO Tim Cook and development leadership have emphasized their commitment to shifting towards a new architecture, but it appears that Apple may be reconsidering its approach.
If successful, integrating Gemini into Siri could provide a significant boost to Apple’s AI capabilities, potentially positioning the company as a major player in the conversational intelligence market. However, the move also raises questions about Apple’s willingness to outsource certain aspects of its AI development to third parties.
Source: https://www.techradar.com/ai-platforms-assistants/report-apple-considers-squeezing-gemini-into-the-siri-brain