Jeep is reviving its iconic Cherokee SUV after six years of declining sales. The new 2026 model comes with a cutting-edge 1.6-liter turbocharged four-cylinder hybrid engine, offering over 500 miles per tank. This revamped design aims to breathe new life into the brand and reconnect with loyal customers.
Key features of the 2026 Cherokee include a modern interior, increased cargo space (30% more than the previous model), and a mid-size option that combines comfort and practicality. The base price is $36,995, with vehicles expected to arrive at dealerships by the end of this year or early next year.
Jeep’s parent company, Stellantis, faces bigger challenges, including President Trump’s tariffs estimated to cost $1.74 billion this year. However, CEO Bob Broderdorf believes the brand’s global operations give it flexibility to adapt, while new CEO Antonio Filosa has made reviving the Cherokee a key priority.
Analysts have a Hold consensus rating on STLA stock, with an average price target of $10.51 per share implying 4% upside potential.
Source: https://www.tipranks.com/news/stellantis-stla-reveals-its-new-jeep-cherokee-suv-amid-falling-sales