A General Motors worker, Adam Bernard, 60, was laid off after 38 years of service in a shocking email to his home at 5:07am on November 15. The move sparked outrage across America as Bernards’ story went viral on social media.
Bernard had worked for the company since 1986 and held various roles, including associate director for competitor intelligence. He led GM’s LGBTQ+ employee resource group for 16 years and was known for his loyalty to the company.
Loyal to GM, but not to its treatment of employees
Bernard received an email from GM informing him that he had been terminated as part of a global mass layoff affecting approximately 1,000 people. The news caught the attention of Joel Lalgee, a recruitment coach who called out GM’s cold behavior in a viral TikTok video.
“Imagine getting laid off from a company after 38 years of loyalty?” Lalgee said. “That’s a lifetime of commitment to be let go via email.” Bernard had never even used TikTok, but his story resonated with people worldwide.
Bernard remains calm and gracious about the situation, stating that he has nothing negative to say about GM. He attributes his financial security to years of saving and planning, which will help him weather this transition.
A broader trend in the auto industry
Layoffs at GM reflect a growing trend across the automotive sector. In November 2024 alone, over 11,500 jobs were cut, with GM accounting for 1,000 of those.
As companies prepare for future economic uncertainties, Bernard’s story highlights the importance of corporate loyalty and employee treatment. His viral TikTok video sparked widespread discussions about these issues, leaving a sour note for many who feel that executives are not held accountable for their actions.
Source: https://www.dailymail.co.uk/news/article-14183127/Brutal-way-loyal-GM-worker-60-laid-38-years-service-sparks-outrage-America.html