Apple will launch its new iPhone 17 lineup at a virtual event scheduled for September 9th, starting at 10 a.m. The device features a slimmer design, and the event will also be streamed online due to the company’s continued strategy of virtual product launches that started during the COVID-19 pandemic.
Source: https://www.bloomberg.com/news/articles/2025-08-26/apple-to-hold-sept-9-event-to-introduce-iphone-17-lineup