The rapid adoption of artificial intelligence (AI) has transformed the professional landscape, requiring a new skill set from its users. According to Matthew Berman, founder of Forward Future AI, “prompt engineering” – the art of interacting with AI tools like GPT-4 and GPT-5 – is becoming increasingly crucial.
Berman emphasized that access to these advanced models is not enough; rather, it’s about understanding how to communicate effectively with them. The ability to articulate complex problems and desired outcomes to an AI system is becoming essential across industries, similar to traditional reading and writing skills.
A live prompt engineering exercise by Berman showed the significant difference in output between a vague query and a precisely crafted one. This highlights that the quality of AI-generated content depends on the thoughtfulness of the input. To extract value from AI systems, teams must develop structured analytical prompting skills, which demands a shift in educational priorities.
Berman offered a more nuanced perspective on AI: it’s an augmentation tool, not a replacement for human workers. Instead, AI amplifies human capabilities, streamlines tasks, and unlocks creativity. This co-pilot approach to work will level the playing field for small teams and startups, enabling them to compete with larger corporations.
As models like GPT-5 promise enhanced capabilities, the demand for sophisticated prompt engineering will increase. However, it also raises ethical considerations, such as misinformation and algorithmic bias. The immediate challenge for founders and investors is to proactively integrate AI into their operational DNA, fostering a culture of experimentation and continuous learning within their teams.
Berman’s message is clear: engage with AI, learn its language, and understand its potential as a collaborative intelligence. Those who master this new literacy will transform the abstract power of AI into tangible strategic advantage.
Source: https://www.startuphub.ai/ai-news/ai-video/2025/prompt-engineering-the-new-literacy-for-an-ai-augmented-future