Amazon is making significant changes to its devices, aiming to appeal to consumers across all price levels. With Panos Panay at the helm, the company seeks to add a touch of elegance and polish to every product, from budget-friendly options to high-end gadgets. This new approach is centered around creating devices that are both functional and desirable to display in homes, according to Panay.
Source: https://www.bloomberg.com/news/articles/2025-09-30/inside-amazon-s-hardware-overhaul-interview-with-panos-panay-on-echo-kindle?embedded-checkout=true