Apple has rebranded its paid streaming service to simply “Apple TV”, rather than “Apple TV+”. The move, announced quietly in a press release, is meant to simplify the brand and signal maturity. Experts say it’s a smart decision that will help the tech giant capitalize on its globally recognized brand. Despite some skepticism about whether the rebrand will make a significant difference, branding experts praise the simplicity of Apple’s new name, which aligns with how consumers already refer to the service.
Source: https://www.businessinsider.com/apple-rebrand-apple-tv-plus-streaming-2025-10