YouTube, now a decade into its rise as a dominant force in media, is eyeing a new frontier: traditional television. With a $100 billion vision, the platform aims to disrupt the status quo and become the go-to destination for live sports, entertainment, and more.
At a recent NFL game, YouTube CEO Neal Mohan met with Roger Goodell, the league’s commissioner. The meeting marked a significant step towards YouTube’s plans to integrate live sports into its platform. The deal will not only showcase YouTube’s capabilities but also bring its vast audience of over 2 billion monthly active users to the league.
Mohan believes that sports are the final frontier for YouTube to conquer. With its massive user base and innovative features, the platform is poised to take on traditional television. “YouTube doesn’t feel like a scripted environment yet,” says a business-side source. The platform’s focus on monetization and user experience will eventually bridge the gap.
The NFL game marked a significant milestone in YouTube’s journey towards TV supremacy. The league has already partnered with the platform, and this deal is expected to have a lasting impact on the industry.
As YouTube continues its quest for dominance, it faces stiff competition from traditional media companies. However, the platform’s creators are confident that their unique approach will set them apart. “The only barrier to entry is the upload button,” says Michelle Khare, whose series Challenge Accepted pushes the boundaries of what is possible on the platform.
With a $100 billion vision, YouTube is ready to shake up the entertainment industry. Its commitment to creator-driven content and innovative features positions it as a major player in the world of television. As the platform continues to grow, one thing is clear: YouTube’s quest for TV supremacy will be a story to watch in the years to come.
Source: https://www.hollywoodreporter.com/business/digital/youtube-impact-tv-sports-late-night-comedy-shows-1236400353