Warner Bros. Discovery, the parent company of CNN and HBO, is open to a sale after receiving interest from multiple parties. David Ellison’s Skydance has reportedly expressed interest in bidding for the company.
This could place CNN under the same roof as CBS News, two legacy news brands. However, the future of these subsidiaries remains uncertain.
In recent years, CNN has seen numerous ownership changes and reorganizations due to declining cable television interest. The company has struggled with ratings and failed streaming services, leading to staff layoffs in January.
Paramount’s interest in CNN precedes Ellison’s tenure, but both Netflix and Comcast are also reportedly interested parties. Analysts say the studio and streaming businesses of Warner Bros. Discovery are more valuable than its cable business.
A sale would further consolidate the media landscape, potentially scaling streaming platforms better. However, this could lead to concerns over content diversity and expression, especially with increasing political influence on media and entertainment.
The outcome for consumers is uncertain, as “bigger is better” might not necessarily mean better quality content, lower prices, or accessibility. The identity of potential buyers will play a crucial role in determining the future of Warner Bros. Discovery’s assets.
Source: https://www.washingtonpost.com/business/2025/10/21/warner-bros-discovery-sale-cnn