Microsoft CEO Satya Nadella says the best way to innovate in gaming is to have good margins. He made this statement during an interview at a Github conference, where he also discussed Microsoft’s new gaming strategy and its plans for Xbox.
Nadella said that most games are competing with short-form video content, so companies need to invent new interactive media. However, his comments on innovation seem vague and don’t provide much clarity on how Microsoft plans to innovate in the gaming industry.
The company is expected to release a new console, which Nadella calls a “console” that will be better than its predecessors. He also emphasizes the importance of having good margins, suggesting that this is key to funding future innovations.
However, some observers are skeptical about Nadella’s approach. Microsoft has struggled to keep up with competitors like Valve and Linux, which have made gaming more accessible on Xbox-branded hardware.
Despite its significant resources, Microsoft appears to be playing catch-up in the gaming industry. Its focus on margins over innovation may not be enough to overcome this challenge.
Source: https://www.pcgamer.com/gaming-industry/the-best-way-to-innovate-in-gaming-is-to-have-good-margins-says-microsoft-ceo-satya-nadella-so-i-guess-hell-be-reinvesting-his-usd96-5-million-payday-back-into-xbox-any-second-now