Sweden’s influential business dynasty, led by the sixth generation of Wallenbergs, is preparing to pass the baton. The family’s holding company, Investor AB, controls 35% of Sweden’s national stock exchange value. As they transition to a new generation, the family motto “Esse, non videri” (to be, not to be seen) takes on a new meaning. With their discreet approach to business, the Wallenberg family is now facing an uncertain future.
Source: https://www.economist.com/business/2025/10/30/swedens-leading-business-dynasty-prepares-for-succession