Mad Men’s fictional ad executive, Donald Draper, once said, “Change is neither good nor bad. It simply is.” This quote holds true for the advertising industry today. The rapid advancement of artificial intelligence (AI) is transforming Madison Avenue at an unprecedented pace.
Major players like Omnicom and Interpublic Group have recently merged, signaling a significant shift in the industry. AI is now capable of processing vast amounts of data and generating content, making it a formidable competitor to human advertising professionals.
The implications are far-reaching. With AI taking over routine tasks, admen may need to adapt to new roles or risk becoming obsolete. The future of advertising lies in embracing technology, but the pace of change is leaving some executives struggling to keep up.
Source: https://www.economist.com/business/2024/12/12/farewell-don-draper-ai-is-coming-for-advertising