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Google, LinkedIn, and Amazon are struggling to compete with ChatGPT Atlas, a new browser that searches, summarizes, and answers questions in one place. OpenAI launched the browser, which is only available on Mac for now.
ChatGPT Atlas looks like a traditional browser but provides real-time answers without leaving the page. This could impact how these platforms operate. Industry expert Seth Godin says AI is the biggest shift since electricity and that companies need to adapt to stay relevant.
Google’s advertising model relies on users clicking links, but ChatGPT Atlas might change this by giving people what they want without leaving the page. Google has an advantage with its brand loyalty, but needs to integrate its AI products better.
LinkedIn faces a different challenge, as users are noticing repetitive AI-generated posts and losing engagement. The platform must double down on human connection to compete with ChatGPT Atlas.
Amazon’s business relies on people searching within its platform, but ChatGPT Atlas could disrupt this by providing direct recommendations. Amazon can focus on building partnerships and personalizing customer experiences to stay ahead.
The success of ChatGPT Atlas depends on whether users trust the answers it provides. Companies that thrive will be those that stay curious and adaptable, adapting quickly to changes in the market.
Google, LinkedIn, and Amazon must adapt to the rise of AI-powered browsers like ChatGPT Atlas. By integrating their products better and focusing on customer experiences, these platforms can stay relevant in a rapidly changing internet landscape.
Source: https://www.forbes.com/sites/dianehamilton/2025/11/04/how-can-top-organizations-compete-with-chatgpt-atlas