Amazon has asked Perplexity, a company developing an agentic browser, to stop selling its service in their online store due to non-compliance with Amazon’s terms of service. The e-commerce giant warned Perplexity that Comet, its AI-powered shopping assistant, was not identifying itself as an agent and violating Amazon’s rules.
Perplexity claims that since its agent acts on behalf of a human user’s direction, it should have the same permissions as the user, making identification unnecessary. However, Amazon argues that other third-party agents working at the behest of humans identify themselves, just like how food delivery apps and online travel agencies do.
Amazon suggests that Perplexity could simply identify its agent if it wants to shop on their site, but warns that they might block any agentic shopper, including Comet. The e-commerce giant also believes that third-party applications should operate openly and respect service provider decisions, regardless of whether or not to participate in advertising and product placements.
This is the latest development in a series of challenges faced by Perplexity since its AI-powered browser was accused of scraping websites without proper consent. Amazon’s stance on agentic browsers may set a precedent for other companies to follow, but it raises questions about how websites should handle bots accessing their platforms.
Source: https://techcrunch.com/2025/11/04/amazon-sends-legal-threats-to-perplexity-over-agentic-browsing