YouTube TV is shaking up its lineup with a new sports-focused bundle, thanks to a multi-year deal with The Walt Disney Company. This expansion allows the streaming service to create themed bundles featuring Disney-owned channels and ESPN, offering a more affordable option for cord-cutters who prioritize live games and analysis over entertainment networks.
The sports-only tier will likely undercut YouTube TV’s current base plan of $82.99 per month, appealing to budget-conscious fans. Industry analysts anticipate the new package will feature flagship sports outlets like ESPN, as well as channels from partners NBCUniversal and Warner Bros. Discovery.
This move aligns with broader trends in streaming, where providers experiment with modular pricing to combat subscriber churn amid rising costs. YouTube TV’s existing add-ons, such as its Sports Plus package for niche leagues, provide a blueprint for how the new tier might function.
The launch timeline for the sports package has not been disclosed, but development is already underway. With over 10 million subscribers since its 2017 debut, YouTube TV faces increased competition from services like Hulu + Live TV, Fubo, and Sling TV. However, this deal with Disney positions it to capture a larger share of sports enthusiasts who abandoned cable for flexibility.
The agreement reflects shifting dynamics in media distribution, as Disney has adapted to the streaming era by permitting more granular packaging. This could set a precedent for future negotiations with other programmers, potentially leading to additional themed bundles for news, family, or international content.
For now, subscribers can expect the core YouTube TV service to remain unchanged, with all current channels intact. The sports-only package will serve as an optional alternative or add-on, giving users choice without disrupting the full lineup.
Source: https://cordcuttersnews.com/youtube-tv-wins-the-rights-to-launch-a-cheaper-sports-only-package-include-espn