Google and Samsung are launching a mixed-reality headset that will compete with Apple’s Vision Pro and Meta’s Quest 3. The new Android operating system, built by the two companies, will power the headset and integrate Google’s generative AI capabilities. Analysts expect Samsung to undercut Apple’s $3,499 price tag for the Vision Pro.
The partnership aims to help Google and Samsung gain a share of the market for wearable consumer tech. The new OS will allow hardware devices like headsets and glasses to run on Android. This move is seen as a challenge to Apple’s dominance in the market and a step towards monetizing AI products.
Google has been investing heavily in AI research since acquiring Deep Mind in 2014. The company’s generative AI offering, Gemini, will be integrated into the new OS, bringing features like an AI voice assistant and access to all Android apps. Meta’s Quest 3 sells for $500, while Apple’s Vision Pro is priced at $3,499.
Analysts believe that Google’s move is a “shot across the bow” aimed at stealing market share from Apple and Meta. However, some see this as an early-stage experiment rather than a full-fledged entry into the market. The new headset is set to roll out in 2025 and will be the first product powered by the new Android operating system.
Source: https://edition.cnn.com/2024/12/13/business/google-samsung-xr-headset/index.html