Magicians are experiencing a golden age of popularity. Andrew Spencer, a software engineer from Boulder, Colorado, received an email about a rare opportunity to see renowned magician Dani DaOrtiz perform at Brooklyn’s 69 Atlantic magic venue. Although his girlfriend declined to join him, many fans eagerly snapped up the available seats for the six scheduled shows and even scored a seventh show when it went on sale quickly.
The enthusiasm is comparable to that of famous musician Taylor Swift fans. According to Hal Schulman, the theater manager at 69 Atlantic, “Taylor Swift-level fanaticism” characterized the response to the event. This surge in interest highlights the current excitement surrounding close-up magic and its resurgence among audiences worldwide.
Source: https://www.bloomberg.com/news/features/2026-02-13/in-new-york-city-close-up-magic-emerges-as-premium-live-entertainment