Asha Sharma’s appointment as Microsoft Gaming’s new CEO may signal a fresh start for the struggling division. Despite concerns about her background in AI and lack of experience with video games, Sharma’s track record in product development and customer acquisition suggests she’ll face the challenges head-on.
For years, Xbox has been stuck in a rut, failing to connect with consumers and losing its competitive edge. The departure of Phil Spencer, who was widely respected for his passion for gaming, has sparked speculation about Microsoft’s intentions. Some fear Sharma might be parachuted in to implement AI-driven strategies, but the new CEO’s own statements suggest she wants to refocus on Xbox’s core strengths.
Sharma’s experience in overseeing consumer-facing services and her willingness to adapt to changing market trends make her a promising candidate to turn around the struggling division. With a renewed focus on hardware and a commitment to understanding what makes an Xbox unique, Sharma may be able to restore the brand’s credibility among gamers.
While success is far from guaranteed, Sharma’s appointment signals a shift away from Microsoft’s current strategy, which has left consumers confused about what an Xbox is all about. The company’s willingness to invest heavily in its gaming division and protect its most successful brand suggests there’s room for optimism about Sharma’s future as CEO.
Source: https://www.gamesindustry.biz/xboxs-new-boss-could-herald-the-changes-the-division-needs-opinion