Volkswagen has announced the launch of its new brand, Scout Motors, which will feature a lineup of rugged electric and hybrid trucks and SUVs designed specifically for American buyers. The move is a significant shift in Volkswagen’s strategy to cater to local tastes. Fred Ippolito, a Volkswagen dealer, played a key role in planning this initiative by acquiring a vacant retail lot next to his dealership in West Islip, New York. With Scout Motors, Volkswagen aims to tap into the growing demand for eco-friendly vehicles that can handle challenging terrain and harsh weather conditions typical of American roads. The US-made trucks will be built in Volkswagen’s U.S. facilities, addressing the long-standing desire of its dealerships.
Source: https://www.wsj.com/business/autos/volkswagen-car-sales-dealership-lawsuit-9566873d