Big Box Home Goods Retailer Teams Up with Another Chain
Bed Bath & Beyond is opening two locations in Massachusetts, including one in Natick.
The new stores will have a unique format that combines the needs of local customers, creating a connected home shopping experience. This marks the next step in Bed Bath & Beyond’s “Everything Home” strategy, which aims to create a comprehensive ecosystem for homes.
Amy Sullivan, President of Bed Bath & Beyond, described this as a new model for home retail, bringing together two trusted brands: Bed Bath & Beyond and The Container Store. This partnership will provide customers with the same organization expertise from The Container Store, alongside the breadth, value, and inspiration offered by Bed Bath & Beyond.
The first 22 locations will begin operating immediately, with additional stores scheduled to convert over time as part of a nationwide transformation.
Source: https://patch.com/massachusetts/natick/big-box-home-goods-retailer-partners-other-chain-opening-natick-location