As the holiday season approaches, it’s a frantic time for consumers to make purchases, but also a prime opportunity for bad actors to impersonate brands and scam customers out of their funds. To protect your brand and reputation, implementing Domain-Based Message Authentication, Reporting, and Conformance (DMARC) protocol is crucial.
DMARC helps prevent attackers from faking email domains to send malicious emails by working with SPF and DKIM. By collaborating with security colleagues to implement DMARC and testing Brand Indicators for Message Identification (BIMI), you can bolster customer trust and defend against phishing. Regularly monitoring your service providers’ DMARC configurations and status is also essential.
Furthermore, get explicit in your security messages by providing customers with visuals of your confirmation and delivery status emails or texts. Clearly stating how you will communicate with them during high-volume seasons or events can help prevent social engineering attempts.
By taking these steps, businesses can safeguard their reputation and protect customers from holiday scams.
Source: https://www.forbes.com/sites/forrester/2024/12/18/protect-your-customers-from-phishing-this-holiday-season-and-beyond