A1 Steak Sauce Seizes ‘For Education’ Moment with Secretary of Education Linda McMahon

The brand behind A1 steak sauce jumped at the chance to capitalize on a slip-up by US Secretary of Education Linda McMahon, who repeatedly referred to artificial intelligence as “A1” during a panel discussion. The marketing team created a humorous image featuring a bottle of A1 with a new label, “For education purposes only,” and wrote an Instagram post saying “You heard her. Every school should have access to A.1.” The move is reminiscent of Coffee Mate’s quick response to the season finale of HBO’s “The White Lotus,” which spawned a semiviral post.

Source: https://www.businessinsider.com/a1-steak-sauce-linda-mcmahon-ai-gaffe-marketing-instagram-2025-4